How to buy Gems and Jewelry
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First, it is essential to have the basic knowledge about the 4Cs characteristics, Color - Clarity - Cut and Carat weight of the gemstones/diamonds you are selecting.
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The jewellers must provide another C “Confidence”. Knowledgeable and generous jewellers can help and advise customers to select the right gems and jewelry that suit their taste and budget.
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There are 2 categories of gemstones : precious stones and semi - precious stones. Precious stones are diamond, ruby, sapphire, yellow sapphire, emerald, etc. Semi - precious stones are tourmaline, peridot, tanzanite, garnet, opal, spinel, zircon, aquamarine, pearl, etc.
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The commercial value, hardness and durability of semi - precious stones are normally less than precious stones.
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Two gemstones/diamonds of equal carat weight can have very different values depending on their color - clarity and cut. Therefore, remember to inspect their quality by using a 10X magnifying loupe under the jeweller’s guidance.
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Be careful with synthetic and imitation gemstones/diamonds. For ruby and sapphire, be aware of mistaking and paying the the price of a blue gemstone for a sapphire and a red gemstone for a ruby
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Prices of gold/silver/platinum jewelry are subject to the weight and percentage of the material, craftsmanship and designs.
Shopping Advice
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Choose a shop carefully. Make sure it is a specialist in the field and not simply a general store. The JFC and the BWC members shops are recommended for your shopping.
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Shop around to compare prices, though be sure to make comparisons between similar items - this is especially important with gems and jewelry.
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Assess the sales assistants. Do they appear knowledgeable? Are they willing to discuss an item’s bad as well as good point?
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Take your time, never let a shop assistant pressure you into a purchase
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Ask for a receipt with warranty/certificate for goods bought and check that it is correct before leaving the shop.
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Finally your best guide is what you like. Don’t, for example, buy gems or jewelry for the purpose of re-sale or investment. They may have such appreciation potential, but are no guarantees. Shop for pleasure not for profit.